OUR COFFEE REVOLUTION
On April 1, 1966, Alfred Peet first opened the doors of his coffee store in Berkeley, CA, and quietly ignited a revolution that forever changed the expectations of American coffee drinkers.
Alfred Peet's portrait 1930s Alfred Peet learns the coffee trade while caring for roasting and grinding machinery at B. Koorn & Company, his father’s coffee and tea business in Alkmaar, Holland.
He forgoes college. Moves to London to pursue the importing of coffee and tea. Continues to make things with his hands and fiddle with machines.
I came to the richest country in the world, so why are they drinking the lousiest coffee? -ALFRED PEET
Alfred Peet sitting near a tree with a pipe in his mouthAlfred Peet interacting with a customer in his coffee shopAlfred Peet sitting on a couch with a colleague 1950s Works in the tea business in Indonesia. This pivotal experience eventually inspires him to bring darkly roasted Indonesian bean…